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Things Creatives need to know about Generative AI
Generative AI should be used to bolster human creativity rather than replace it
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James is the Chief Strategy Officer at Journey Further, a performance brand agency working with the world's leading brands. James began his career as a Data Scientist and Strategy Consultant at Deloitte, before moving to a series of network agencies, most recently RAPP, where he helped global brands achieve rapid growth. James has experience working with a large variety of clients, from FTSE 100s through to startups, and is now focusing on unifying the world of performance and brand at Journey Further.
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Building brand in an uncertain economy
Looking long-term can help future proof a business in times of crisis
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