Jane Asscher

CEO & Founding Partner 23red


Jane set up 23red with Creative Director Sean Kinmont in October 2000. A behaviour change expert, Jane has led the development of award-winning social marketing and behaviour change strategies on topics as wide-ranging as health and well-being, skills and education, environment and sustainability, road and rail safety and equality. Jane co-authored the Change4Life marketing strategy and remains a strategic adviser to Public Health England. She is a Fellow of the IPA and sits on the IPA Council. She has been a regular industry columnist and published many articles and thought pieces on effective behaviour change. She has been honoured at the Women of the Year Awards.

More from Jane Asscher


Why can’t every ad be green?

By Jane Asscher

Jane Asscher, CEO & Founding Partner of 23red on the importance of sustainability, not just because it’s the right thing to do but because it is a necessity to future proof a business.

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