Matt Readman

Chief Strategy Officer Dark Horses


Matt Readman is Chief Strategy Officer at Dark Horses. He was previously Strategy Director at WCRS (/Engine) and AnalogFolk.
Past clients include Nissan, Sky, J├Ągermeister, Nike, the Olympics, and RBS

More from Matt Readman


The fallacy of anti-sponsorship

By Matt Readman

Matt Readman, Chief Strategy Officer at Dark Horses on why Brewdog lacks emotional intelligence and the challenge of a catastrophically managed World Cup.

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