Megha Sthankiya is a British-born South Asian woman, moonlighting as a Senior Culture Strategist by day, and as a curious consumer by night. Megha sees culture as a network of ideologies, with her purpose to create better ideologies that elicit joy in audiences and grow culturally relevant brands. At The Marketing Store, she leads cultural strategy for brands including adidas, McDonald’s and O2.
Megha Sthankiya, Senior Culture Strategist at The Marketing Store highlights why, for Gen Z, access is more appealing than exclusivity, and a powerful marketing tool in itself.
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