Michele Arnese

Founder and Global CEO Amp


Designed in Italy and assembled in Germany, Michele is a strategic self-driven creative thinker with a strong entrepreneurial mindset. He founded the world’s leading sonic branding company, amp, in 2009. In the field of audio branding, he is considered one of the world’s foremost experts, with clients including Mastercard, Mercedes-Benz, Deloitte, PepsiCo, Zurich Insurance, Uber, Klarna, and Kraft Heinz. For his work, he has received a range of international awards representing amp, including 18 Red Dot Awards and multiple Transform Awards, among many others. He has spoken at The Cannes Lions International Festival of Creativity, AdWanted’s “The Future of Audio Europe,” Brandemonium, MarTech’s Summit in London and Berlin, and other engagements. Bringing his data-driven, design-oriented sonic approach to the wider branding world, his company, amp is now part of the advertising, communications, technology, and commerce holding company, WPP, and their brand and design consultancy, Landor & Fitch.

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