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Sound branding in Gen Z’s digital age
Why brands can let Gen Z take the sonic reins
Read moreWith a background in psychology and music as well as a master’s degree in music theory, Rex has focused his considerable experience on the branding sector. Combining his love for analytical thinking and data with a nascent penchant for sonic strategy, Rex thrives at the intersection of knowledge and creativity in his Research Consultant role at amp as a part of the Research & Insights team.
Why brands can let Gen Z take the sonic reins
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