About

Rich Miles is the CEO and Founder of The Diversity Standards Collective (DSC), the world’s cultural research network. Through its unique Targeted Community Research Platform, The DSC enables brands and agencies to connect with diverse professionals and consumers worldwide, providing expert insights and rigorous cultural content testing to ensure authenticity, respect, and true representation. The DSC has reviewed hundreds of high-profile adverts for clients including Amazon, Virgin Atlantic, McDonald's, Tesco, KFC, National trust and many more.
As a recognised leader in diversity-focused research, Rich has spent the past five years working with major global brands, ensuring their campaigns resonate with a broad spectrum of communities. Under his leadership, the DSC has reviewed hundreds of high-profile adverts for clients including Amazon, Virgin Atlantic, Tesco, McDonald’s, KFC, National trust, and many more.
By amplifying the voices of LGBTQIA+ communities, Ethnic groups, Disabled people, Religious communities, those from different Socio-Economic backgrounds, and individuals Aged 60+, Rich and the DSC are redefining industry standards, setting the benchmark for inclusive and culturally intelligent advertising.