About

Samantha is a consultant in brand, business & marketing strategy and has worked in creative communications for over 25 years spanning high profile brand, agency, production company & not-for-profit roles. She is passionate about initiatives in her industry that enhance life chances and encourage talent, particularly for women Samantha is Chief Strategy Officer for the Bloom network 2022, is a Bloom mentor and also co-mentors in The Exchange programme which actively engages senior men across the industry in the fight for gender equality. An active voice on the subject of midlife discrimination and the need for workplace menopause support she is the founder of Bloom Mpower, an inclusion group within the network set up to celebrate midlife, help women better prepare for the challenges of perimenopause and ultimately encourage policy change within the industry.