San has 20 years' experience writing for the web. Which sounds impressive until, in his own words, “you learn the first year was spent writing for the Dawson's Creek fan website I built on Geocities in 1999”. Since then San’s written for publications, including Enterprise Nation, for brands, including Microsoft and Samsung, for himself, and anyone who's interested. In 2014, he was discovered in what he suspects was a case of mistaken identity and invited to appear weekly on fledgling TV channel London Live. Presenting its tech news roundup that led to appearances on Sky and BBC News. From 2015 onwards, San’s worked in advertising, initially as a copywriter and now as a Creative Director.
By San Sharma
The creative lead on the launch campaign for Black Representation in Marketing shares what the campaign taught him about representation in marketing.
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