Sarah Daniel

Creative BD Network


Sarah joined BD Network in 2017 and contributes words, ideas and strategy for the likes of Lurpak, Virgin Media, Cadbury, Castello and Aperol. With a love of technology she’s always looking for opportunities to help clients by combining the latest tech with the right idea.

More from Sarah Daniel


Dodging the pitfalls of personalisation

By Sarah Daniel

Long before the Cambridge Analytica scandal broke, people were starting to find the pervasiveness of personalised ads a little unsettling. The public are wary and brands need to take that on board.

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