Vijaya Varilly

UK Head of Youth Culture & Partnerships and Senior Cultural Strategist FleishmanHillard


V heads up the UK Youth & Partnerships division within the Global Culture Unit at FleishmanHillard. She has spent her career helping global brands remain culturally relevant in a fast-evolving landscape, as well as shifting the perception of brands in a variety of sectors. This includes developing strategies with Hennessy to reclaim their urban music roots in culture; creating global movements with fashion brand, MissPap to ensure all womxn attend their smear tests, and developing initiatives to help propel young people from LSE backgrounds into employment for brands such as the Social Mobility Foundation.

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How Generation D is changing the generation game

By Vijaya Varilly

Cultural divides between generations can impact brands trying to span several audiences

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