Disrupt or be disrupted. The cautionary tale in this month’s BITE.

What are the new technologies responding to our physical and emotional behaviour in real-time? Why do supply chains need to be more transparent? How are brands successfully re-defining themselves to disrupt their sector?

Click here to view the latest issue.

3 trends to look out for:

The digital touch: Technology gets personal

Nike’s in-store display designs the perfect Air Max for your style, Pizza Hut invents subconscious ordering for the indecisive customer, BBC introduces the love button and Theraflu detects cold symptoms with a ‘thermoselfie.’

Featuring: R/GA, Lexis, RKCR/Y&R, and Saatchi & Saatchi Warsaw

Nike Town London interactive display

Transparency in the supply chain: How far did your lunch travel?

Waitrose stream live footage of the cows and hens living on their farms, Clipper educate customers in their Truthful Green Tea Shop, The Body Shop partner with key influencers to shout about their global goals and Happy Eggs take visitors on an interactive tour of the farm.

Featuring: adam&eveDDB, Manning Gottlieb OMD, Exposure, Another Word and Nonsense

Enrich not Exploit by The Body Shop

Disrupt or be Disrupted

Under Armour re-define themselves as a wearable tech business, Atom launches its app-only bank, Audi build the showroom of the future, Universal create a music platform to scout new talent and PayPal tells ‘old money’ to get lost.

Featuring: TH_NK, SapientNitro, Oakwood, Crispin Porter + Bogusky and Edelman, London

Under Armour release Healthbox

If you are a client and have any specific requirements for a new agency, or would like to discuss how we can support your internal learning and development through BITE LIVE, please contact:

Charlie Carpenter
[email protected]