Interviews
‘Subculture is the most powerful tool we have’
Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche
Icelandair and The Brooklyn Brothers, Marriott and LikeFriends, and Google and North Kingdom were the guest speakers at our most recent BITE LIVE.
BITE LIVE enables our brand and agency audiences to get under the skin of the need-to-know trends within marketing and discover key case studies that illustrate these.
Around 150 of the industry’s top marketers and agency heads gathered for an inspirational evening at ITV studios on London’s Southbank.
Photos by Stephen Ambrose
All three trends amplified the overarching theme of ‘connectivity’. This was evident in the extra level of service that Icelandair offers through ‘Stopover Buddy’, offering an authentic view of Iceland by connecting customers with their employees. Whilst through the topic of Virtual Reality, we saw numerous examples of brands exploring VR as a means of connecting people and places.
Our next BITE LIVE is planned for 18th October, please get in touch if you are keen to take part or attend.
Watch the talks here:
To support the Personal Concierge trend, Guðmundur Óskarsson, Director of Marketing at Icelandair and George Bryant, Founder and Global Chief Innovations Officer at The Brooklyn Brothers took to the stage. They presented the thinking behind their latest customer service innovation, Stopover Buddy.
Click here to read Marketing Week’s article on Stopover Buddy, an initiative that has led to a 30% rise in sales for the brand.
Then Elina Zois, Director of CRM and Loyalty at Marriott Hotels and Stef de Jong, Founder of Amsterdam-based agency LikeFriends, spoke about the Moxy chain of hotels – a new offering from the Marriott Group, designed to meet the needs of the modern global citizen.
The final pairing were Andre Le Masurier, Group Creative Director at Google Brand Studios and David Eriksson, Chief Creative Officer at Stockholm-based North Kingdom, who offered advice to those looking to explore VR through projects they have both worked on. Get your motion sickness tablets to hand…
Finally all speakers returned to the stage for the Q&A.
Brands and agencies in the audience included:
With thanks to our partners:
