Design, Architecture


Izzy Ashton

Deputy Editor, BITE Creativebrief


Apple Park Campus

When you were the brains behind arguably some of the world’s most innovative and exciting technology, ideas for an office were always going to be a little ambitious. The late Steve Jobs, co-founder and CEO of Apple, had a dream to create more than just technology and, just before his death in 2011, he outlined plans for his architectural endeavour to the Cupertino City Council.

Jobs sought to create Apple Park in Cupertino, across the city from the company’s current HQ. The new campus would house Apple’s 12,000 employees on one site, aligning technology with both architecture and nature. Designed by British firm Foster + Partners in collaboration with Apple’s design team, they took the design features and processes of the company’s technology and applied them to the creation of the Park. This specifically translated into the design and structure of the central, spaceship-like building.

Far from just being an architectural endeavour, the campus houses an orchard (complete with drought-surviving fruit trees from Northern California), several miles of running track as well as small, artificial hills that shield the campus from the neighbouring highways. It is designed to run entirely on renewable energy, mostly from solar panels on the roof.

Architecture is not the company’s only foray into new areas of design. Aside from co-creating the campus, the tech firm designed (and patented) a round pizza box, with holes in the lid that allow air and moisture to escape, and stop the crusts from going soggy. It is both environmentally friendly and structurally stable, deviating from the traditional square design of a pizza box that has barely changed since the second world war. The box was patented in 2010 when Apple also launched the iPhone 4.

Apple is first and foremost a tech brand, but that doesn’t mean they don’t take an interest in all areas of design. With its latest venture into the worlds of architecture and product design, the conglomerate looks set to apply its innovative, practical design methods to more than just traditional technology in the future.

Visit WIRED magazine to see their exclusive tour of the Apple Campus.