Dogs Trust reinforces its message that a dog is for life, not just for Christmas
On average, Dogs Trust receives one call every six minutes from people wanting to give up their dog. The charity's famous slogan is one that we are all familiar with and yet the statistics reveal that the problem still persists.
Assistant Editor, BITE
Dogs Trust's Christmas spot highlights the heartbreak of abandoned pets over the festive season, reminding everyone that a dog is for life, not just for Christmas.
In the run up to Christmas, searches for 'puppies' increase by 44% while searches to 'get a dog' increase by 27%. The most sought after breed is a pug followed by Rottweilers and French bulldogs, according to the charity Dog's Trust.
On average, Dog's Trust receives one call every six minutes from people wanting to give up their dog. For Christmas this year, the charity worked with And Rising to create a spot that reminds families that a dog is for life, not just for the festive season.
In the spot, Corky, the family dog crafted from champagne corks plays fetch with a Brussels sprout, gets in the gravy and is very much part of the happy Christmas celebrations. But in the clean up that follows, Corky is swept thoughtlessly into the bin with the rest of the now no longer wanted Christmas items.
With a soundtrack from Sam Smith covering 'Have Yourself a Merry Little Christmas', the slot's purpose is to remind people to think responsibly before getting a dog. As Owen Sharp, CEO of the charity said, "It's very easy to pick up a puppy at the click of a button but dogs don't come with a gift receipt."
The charity's famous slogan is one that we are all familiar with, that dogs are for life, not just for Christmas. And yet the statistics reveal that the problem still persists. This ad not only highlights the problem but also demonstrates the important work that the charity is carrying out as Corky turns from a jovial animation into a real life dog, safely ensconced in a Dog's Trust centre, waiting to find a new home.