TH: David, what does the Edinburgh brand stand for?
DS: Culture, tradition, old-fashioned stoicism and if the circumstances are right, innovation.
TH: How do you think Edinburgh should position itself?
DS: As above but with the additional attributes of a flexible, cost-effective approach.
TH: Are the city’s brand values reflected in your own agency culture?
DS: Yes, to the extent that we’re based here and all of our people live/work in the city.
TH: Does being based in Edinburgh influence your creative output? If so, how?
DS: No – it’s a global village these days.
TH: What makes your agency offer different?
DS: I believe our client service offering is second to none.
TH: Why should clients consider sourcing work from Edinburgh agencies?
DS: Why not? Any location-based obstacles are now supplanted by technology and all the other skillsets are firmly in place.
TH: What sort of clients do you want to attract?
DS: The kind of clients who genuinely want to work in a collaborative way with us and also understand that we’re a business which needs to make a profit. Yes, they do exist!
TH: What work have you done recently makes you really proud?
DS: There are plenty but we are a media agency so it’s quite difficult to provide the kind of examples you’re looking for.
TH: What Scottish brands do you most admire and why?
DS: Irn-bru: stick to their brand values in a humorous way and seem to be winning.
TH: Are there any local marketers who have inspired you?
DS: Generally, the clients we work with – it would be unfair to be any more specific.
TH: What business would you most like to win?
DS: Tennent’s Lager – I’ve said this before, it would be a true labour of love!! Scottish & Southern Energy – a genuinely Scottish company flourishing in an extremely competitive marketplace.
TH: Thanks David
