The Great Reset has also secured a ‘media hamper’ to amplify the winning creative ideas, which includes media space across print, digital, OOH, radio and social. Pledges of support have come from organisations including Mindshare, The Independent, The Mail, The Metro, Global Radio, Stylist, WeTransfer and ClearChannel.
Lisa Merrick, Co-Founder of The Purpose Disruptors, explained: “The Great Reset is an invitation for the industry to use its creativity to reset its role in society. Our research showed that 77% of the UK population thought it was the responsibility of the advertising industry to maintain the positive environmental behaviours we experienced during lockdown. Only 23% thought it was our responsibility to encourage people to consume like we did before.”
The Great Reset’s creative brief offers the creative industry the chance to reframe what it means to be a climate hero. It also grants the next generation the power to make decisions about their own future, rather than watching those more senior than them decide on their behalf. If we are going to combat the climate crisis, everyone needs to feel empowered to use their voice and to stand up for change.
Visit The Great Reset’s website to access the brief and submit work. Virtual group briefings will be held on Wednesday 12th August and Monday 17th August via Zoom, while the submission deadline is 31st August 2020.