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Guinness, 'The Purse' by AMV BBDO

When it comes to sport, from local to international level, we frequently make reference to rivalry. And, as a fan, you wear your team’s colours with pride, loyalty and, more often than not, sheer love of the team you support.

Izzy Ashton

Assistant Editor, BITE

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Guinness

The Purse is the latest 'Made of More' story from Guinness which tells the real-life tale of two Welsh brothers, David and Gareth Rees, who use their mother's inheritance to carry out her wish and follow the game she loved. A rugby story of, and for, the fans.

Agency:
AMV BBDO, London

Disciplines

Advertising/Creative

Sector

Alcoholic Drinks

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