Hot Pick

Häagen-Dazs and Openaire Cinema bring movies to London’s Regent’s Canal

As businesses and individuals get used to a new world of social distancing, sanitised equipment and limited numbers, creativity is vital to producing experiences that still delight and inspire audiences.

Izzy Ashton

Deputy Editor, BITE

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Häagen-Dazs

Bringing together Häagen-Dazs and Openaire Cinema for the UK’s first cinematic experience by boat. Running for 4 weeks in Regent’s Canal, London, this Float-In cinema unites people over ice cream and their love of iconic films.

Agency:
Space, London

Sector

FMCG