Hot Pick

A moment of ‘kalmfulness’

Bray Leino and Kalms offer audiences an opportunity to slow down and focus on health and wellbeing

Jeevan Georgina Hammond

Editorial Assistant Creativebrief



Combining beautiful, wide shots against macro moments, a script rhythm based on guided meditations, an unconventional, say-what-you-see narrative style, and ASMR, Kalms’ new TVC is designed to feel like a 30 second meditation rather than an ad.

Bray Leino, Filleigh