How can brands BOOst engagement this Halloween?
Halloween brings an opportunity for brands to show personality and stand out from the crowd, writes Uber Advertising’s Paul Wright
Paul Wright
Head of Advertising International Uber Advertising
About
Paul Wright is the Head of Advertising International, overseeing Uber advertising across EMEA and APAC. He began his career at Sky, transitioning from TV sales to web commercial roles. He became the first Chief Digital Officer for Omnicom Media Group UK. Paul led Apple's iAd internationally and has worked with various Adtech companies, including Sizmek, which sold to Amazon. He is a passionate advocate for digital advertising's impact and workplace diversity and inclusion.