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Dept and Tribe create a 3D virtual world for Eurovision
Dept’s groundbreaking virtual experience brings creative energy to the Eurovision Song Contest.
Nicola Kemp
Editorial Director CreativebriefEurovision Song Contest
Dept has collaborated with Rotterdam Festivals and Tribe Company to create a groundbreaking virtual experience - the first of its kind in the history of the Eurovision Song Contest. The custom-made 3D world will give tens of thousands of visitors a unique, virtual experience.
- Agency:
- DEPT® , London
Sector
Media & Entertainment
Bite Insight
"If the world can’t come to Rotterdam, we will bring Rotterdam to the world.” The ethos behind Eurovision Song Contest’s groundbreaking virtual experience underlines the resilience and creativity of the live events sector in the wake of a bruising year.
Digital agency Dept and entertainment agency Tribe Company created the custom-made 3D world tol bring together the tens of thousands of visitors, who would normally have travelled to Rotterdam for the contest, a unique, virtual experience.
Eurovision has never been so accessible; with a digital programme of events including artists such as Johnny Logan, Afrojack, and the Junior Song Festival. The ethos that ‘everyone is welcome’ runs through the digital experience with a 3D festival map which has been designed to bring the international audience together to virtually meet, enjoy performances and even take part in a virtual cruise of Rotterdam.
At a time when many live events and parts of the globe are closed; the message that everyone is welcome and the creative ethos behind it hits all the right notes.
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