Hot Pick

E45 and The&Partnership show the power of comfort marketing

The new brand platform underlines the power of comfort in marketing.

Nicola Kemp

Editorial Director Creativebrief



Relaunching E45, one of the UK's most trusted and iconic brands for Karo Healthcare. The new brand platform ‘THIS IS ME45' has been launched with the aim of helping people feel comfortable in their skin, both physically and emotionally.

T&Pm , London

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