The ongoing lockdown has not been easy for many parts of society but arguably one of the hardest hit by the crisis has been university students. Caught in the middle of a year, with work still pending, exams to take or graduation ceremonies to attend, they were all of sudden unable to finish any of it. Student life has been interrupted on an unprecedented scale. 

While some students stayed put, many moved back home, unable to finish the year, with questions raised about what the next will look like. And, alongside students returning for another year, there will also be sixth form pupils finishing school and beginning to think about starting university in September. High up on their list of the life which lies ahead for them will be deciding where they are going to live.

In the midst of this uncertainty and the creeping feeling of dislocation and anxiety amongst budding new students, a fresh campaign from Fresh Student Living created by Kemosabe provides a welcome breath of positivity. The timely creative work is designed to remind students that there is life on the other side of lockdown. 

The ‘UNLOCKDOWN’ campaign aims to provide students with a glimpse of the life they may be able to lead, the freedom of independence that so many locked-down at home with their parents will be craving.

Whilst there is much for students to be anxious about, the uncertainty of their future being paramount, this digital-led campaign aims to provide some welcome relief, a bit of humour and the promise of good times ahead.