Hot Pick

GLOBAL encourages brands to advertise outdoors again

As audiences bounce back, this campaign is a playful reminder of the power of outdoor advertising, to reach the eyes of those you may’ve been missing while we’ve all been stuck indoors.

Izzy Ashton

Deputy Editor, BITE

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Global

Our campaign for Global stars PG Tips’ brand mascot 'Monkey'. The icon is sporting a lockdown beard to remind advertisers of the value of outdoor advertising as footfall and traffic return. The campaign will run across Global’s high impact digital estate - the biggest in the UK.

Agency:
Mr.President, London

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