Hot Pick

GLOBAL encourages brands to advertise outdoors again

As audiences bounce back, this campaign is a playful reminder of the power of outdoor advertising, to reach the eyes of those you may’ve been missing while we’ve all been stuck indoors.

Izzy Ashton

Deputy Editor, BITE Creativebrief



Our campaign for Global stars PG Tips’ brand mascot 'Monkey'. The icon is sporting a lockdown beard to remind advertisers of the value of outdoor advertising as footfall and traffic return. The campaign will run across Global’s high impact digital estate - the biggest in the UK.

Mr.President, London

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