Hot Pick

IKEA highlights the benefits of slow living and fortunate frugality

IKEA’s campaign shows the benefits frugality can have on both people and the planet alike, demonstrating just how easy it is for each of us to have a positive impact on the world around us.

Izzy Ashton

Deputy Editor, BITE

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IKEA

IKEA’s new campaign encourages us to think differently about the sustainable benefits of living life more thriftily, using less energy and wasting less food. Because who said the F word was bad?!

Agency:
Mother London, London

Disciplines

Advertising/Creative

Sector

Retail