Mother is one of the world’s most respected, independent creative companies. We started around one table with three people, all of whom shared the washing up. 23 years on, Mother has offices in London, New York, Los Angeles and Shanghai. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. We are Campaign’s current Agency of the Year and Adage’s International Agency of the Year. In 2019, Effie UK named us The UK's Most Effective Agency.
‘Time to Connect’ highlights the importance of connections during lockdown. From online home workouts and cocktail making classes, to virtual dates and a return to old fashioned courtship, its users have spent the last few months learning to navigate the new virtual world.
Today, age, gender and fashion stereotypes still appear in film and media. We're saying goodbye to stereotypes and hello to a world of Zerotypes; where everyone can be anything they want to be, no matter their age, gender or style…because stereotypes are so out of fashion.
IKEA enters the Christmas ad arena with a wonderfully ridiculous take on the state of our homes over the holidays. The film shows a crew of everyday household objects come to life and perform a scathing diss track about a place that clearly isn’t ready for festivities.
IKEA’s collaboration with Sonos brings to life how sound can fill your home with feeling, we worked with award-winning immersive theatre company Les Enfants Terribles to create The Sound Affect. A free immersive theatre experience exploring the effect of music on the mind.
With a campaign that’s just as much your type on paper as in real life, Uber Eats and Love Island, the UK’s favourite summer show, are joined in holy sponsorship. #hungryforloveisland will be delivering you a tasty slice of humour and glamour each side of the show.
Whether you’re rocking double denim or going all in with budgy smugglers this summer, it’s time to dance past the haters and dress like nobody’s watching. Our new campaign for Zalando proudly declares ‘dress for yourself, nobody else’ - and start enjoying what makes you, you.
With great quality chicken at gob-smackin’ prices, KFC will have you shouting: ‘What The Cluck?!’ A series of bold films bring to life this Finger Lickin’ winning feeling, transforming surprised people into super-charged, dancing and dunking, animated chickens.
IKEA’s newest Greenwich store is its most sustainable ever. In a bid to further reduce IKEA and its customers’ carbon footprints, a bespoke outdoor campaign repurposes posters as directional signage, encouraging people to travel to the store in the most sustainable way: on foot.
Forget the flowers for Mother's Day 2019 - Elvie wanted to give new mums a bigger and breastier gift. We inflated five giant breasts, all of varying size and skin tones, across London, inviting anyone who has ever felt shamed or confined when feeding in public to #freethefeed.
Join Colonel Harland Sanders on a trip through Chicken Town. A place where a legion of KFC imitators try their hardest to match the great man’s Original Recipe chicken. They come up short, of course, because when all’s said and done, KFC is only available at…well, KFC.
To celebrate the launch of IKEA Greenwich, IKEA's most sustainable UK store, we teamed up with local artists to create a series of incredible animal homes using upcycled IKEA furniture. Now all of our new neighbours can enjoy an amazing home. Even our furry and feathered friends.
To help promote the most sustainable IKEA store ever, IKEA Greenwich, we launched special up-cycled wallets made from bouncing castles and the iconic FRAKTA bag straps. Each has a TfL Oyster Card pre-loaded with £5 to encourage people to travel to the store by public transport.
IKEA caused quite a splash with their giant SMÅKRYP boats, which use cutting-edge technology to suck in plastic and other rubbish as they sail. The activity was part of a series of events celebrating the opening of their most sustainable UK store yet in Greenwich, London.
Rang-tan’s story prompted over 1,000 schools to contact Greenpeace, and thousands of children have supported Rang-tan with letters, stories and films of their own. We brought together children across the country in one unified voice, demanding companies deliver on their promises.