Hot Pick

Lucozade brings the positive energy with its new creative platform

With a £10m investment and intended reach of 97% of the population between now and the end of this year, Lucozade's new platform brings to life that feeling you get when you are ready to take on whatever lies ahead.

Izzy Ashton

Deputy Editor, BITE Creativebrief



Our first campaign for Lucozade captures the feeling of when you have just had a Lucozade and you are ready to take on anything. 'Hula' is the first piece of work from our brand new creative platform, 'It's On' coming to life across TVC, OOH, Social, Digital & Print.

adam&eveDDB, London

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