Thought Leadership

March 6th 2025

What brands should know about Generation Alpha

The Kite Factory’s Generation Alpha Playbook event underlined why brands must pay attention to young people.

Jeevan Georgina Hammond

Senior Account Executive Pumpkin PR

Guest Author

Jeevan Georgina Hammond

Senior Account Executive Pumpkin PR

About

Jeevan is a Senior Account Executive at Pumpkin PR. She joined the world of PR from journalism, where she developed her focus on writing about culture and fashion.

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What brands should know about Generation Alpha

Jeevan Georgina Hammond

Jeevan Georgina Hammond

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Related Tags

Users who viewed this article also looked at:

The Sun celebrates the shared obsession of the World Cup

Haribo continues to deliver joy in HFSS friendly Kids’ Voices campaign

The 2026 World Cup will not be won by rights alone

System1’s campaigns of the month: May

Mobile marketers are pulling the plug too soon

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