Hot Pick

M&C Saatchi successfully smashes stereotypes

The new campaign for London-based youth organisation, RISE.365, supported by Clear Channel underlines the power of lived experience.

Nicola Kemp

Editorial Director Creativebrief

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RISE365

M&C Saatchi has joined forces with London-based youth organisation RISE.365 and Clear Channel to launch a thought-provoking and motivating out-of-home campaign, called Changing Narratives. RISE.365 is dedicated to supporting young people and young adults in reaching their goals.

Agency:
M&C Saatchi, London

Disciplines

Advertising/Creative

Sector

Charity

Related Tags

Activism OOH Stereotyping

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