Hot Pick

McDonald’s plays on its iconic branding to celebrate its golden arches

These OOH campaigns are minimalist branding at its finest, a reminder that, if a brand’s logo is iconic enough, you can remove the branding altogether and still be ever present in a consumer’s life.

Izzy Ashton

Deputy Editor, BITE Creativebrief



Our latest Outdoor work for McDonald’s is a reminder that even when our customers can’t come to us, we’ll still deliver to them. The campaign uses the famous Golden Arches to shine a light on the homes where our customers are still enjoying their McDonald’s favourites.

Leo Burnett, London

Related Tags

Branding OOH Minimalism