Hot Pick

RNIB change the narrative with ‘Before You Ask’ campaign

The new campaign from The&Partnership beautifully banishes the myths about living with sight loss

Nicola Kemp

Editorial Director Creativebrief



Before You Ask’ is part of a wider ‘See The Person, Not the Sight Loss’ initiative, challenging outdated public attitudes and misconceptions of sight loss. At the heart of the campaign are a series of short films aiming to banish myths around sight loss.

T&Pm , London

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