We believe in difference. Because it makes a difference. If you surprise people then they’ll sit up. If you speak a different language to everyone else then they’ll listen. If you craft your message with love and originality then that message will land harder. If you give people something useful that makes their lives a little bit better then they’ll thank you. And if you get all of this right, well, that’s how brands are built.
Everything we do is born out of the pursuit of difference. We fill our building with people who are different. We like to work with people who are different.
By BBH London
We invited our audience to imagine what the next generation of devices might look like, by creating a series of eye-catching ads featuring hands holding nothing at all. It seems that people’s imaginations are far more evocative than any picture of a black glass rectangle.