At BBH we believe that difference wins within the marketplace, and we believe in restlessness and distinctiveness to get us there.
Our company icon, the black sheep stands for a belief in the power of difference. The origins of the black sheep stem from the first ad we created for Levi’s black denim, in a world where most people wore blue denim. The end-line for that advert was ‘When the world zigs, zag.’ And Zagging is what we aspire to do every day, from the way we work as a business, to the businesses we create work for.
Zagging creates room for brands to grow, and so we look for clients who want to be different and recognise the value in this.