Hot Pick

Weetabix turns the tables on the Three Little Pigs

The latest ‘Have you had yours?’ campaign from BBH retells the classic tale

Georgie Moreton

Deputy Editor, BITE Creativebrief



Called ‘Wolf’, the ad initially seems to be telling the familiar fable of a trio of pigs and their houses, However, soon the story gets an unexpected ending thanks to the Big Bad Wolf’s decision to have his Weetabix that morning.

BBH London, London

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