To show that driving doesn’t need to be dramatic, JET’s latest fun-filled campaign from isobel sees a selection of everyday people caught up in their own mini ‘Forecourt Dramas’.

From a bridesmaid worried that stopping to fill up will make her late for the big day, to a builder in tears because he’s not had his morning coffee, the campaign aims to highlight the fact that with JET filling up need not be on the list of these drama-queen driver’s worries.

The campaign is made up of a variety of melodramatic films and digital executions that poke fun at the forecourt prima-donnas. 

“Deliberately over the top and ‘dramatic’ the scenarios are nonetheless relatable and will resonate with our customers. This is a campaign to be proud of - one that puts a smile on your face and  stands out for all the right reasons.” explained Rob Runnels, Manager, Brand, UK Marketing Phillips 66 Limited.

The first film sees a theatrical blue curtain with the words JET PRESENTS sweep open to reveal a distressed bridesmaid on a JET forecourt. Weeping and wailing she yells ‘we don’t have time to fill up’ only for her mood to change in an instant as her wedding partner announces that it’s all done and they drive off calmly with the end-line ‘here for drivers not dramas’.

Other scenarios show a driver having a meltdown as the last drop of windscreen washer liquid leaves the tank and a builder in tears because he’s not had his morning coffee. 

Each of the tongue-in-cheek dramas is abruptly cut short by someone using JET facilities to bring them back to reality and get them back on the road quickly and safely.

“As well as showing how JET do all they can to help drivers ‘Keep on Moving’, these wonderfully fun, silly and ridiculously dramatic films show JET’s human side and character,  highlighting that at JET -  there are no dramas.” Ben Stump, Creative Director, isobel.

The campaign comes two years after the award-winning ‘Keep on Moving’ TV ad that featured a man on a grand piano ‘driving’ through the British countryside to the Joe Jackson hit Steppin’ Out. The campaign media includes TV, VOD and social.