Hot Pick

Persil pivots to remind people that Home is Good

Persil’s latest messaging demonstrates how a creative twist can flip a brand’s wording on its head whilst still maintaining the ethos at its heart.

Izzy Ashton

Deputy Editor, BITE

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Persil

Our campaign begins with social posts highlighting the need for us all to stay indoors, to act responsibly for the benefit of everyone. In the face of uncertainty, dirt can lift our spirits and make us feel part of a community. We realise the world indoors can be just as good.

Agency:
MullenLowe Group UK, London

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