During the course of Jair Bolsonaro’s Brazilian presidency, deforestation in the Amazon is up 40% and Amazon wildfires tripled during the course of just one year. The global NGO AllRise is filing a complaint against the President at the International Criminal Court, designed to establish a groundbreaking legal precedent that makes it easier to hold ecological criminals to account and prevent similar crimes in the future.

To raise awareness, AllRise is working with 180 Amsterdam on The Planet Vs. Bolsonaro; a campaign and communications platform designed to amplify the complaint’s purpose and galvanise the public to 'share, sign, stop his crimes.' To create a voice so loud that the complaint can't be ignored. 

“We need to hold powerful individuals, like Brazilian President Jair Bolsonaro, who intentionally destroy the environment, accountable. How? With laws already in place, which we need to use to secure our planet for the generations to come. And with the power of the people,” explains Johannes Wesemann, Founder of AllRise. “This is why we created a powerful campaign by the name of ‘The Planet Vs. Bolsonaro’ to also win in the Court of Public Opinion. The time is now."

The communications platform and toolkit, including films, print and digital assets, is designed to inspire collective action and empower audiences around the globe to show their support. The assets have been purposefully designed to be as accessible as possible, to allow anyone to customise their own messaging. 180 Amsterdam created a democratically-minded design system that anyone with a working internet connection, no matter their technical prowess, could access.

“‘The Planet Vs. Bolsonaro’ is an incredible initiative that can drive remarkable change,” said Kalle Hellzén, Chief Creative Officer at 180 Amsterdam. “We’re so proud to be part of this idea and the democratic design and messaging system that will capture the public’s attention and empower them to act, creating a conversation that is too loud to ignore.”

From the standardised typeface, IMPACT, to the colour scheme and universal templates, the design system gives the planet a united voice to stand up against the environmental crimes that Bolsonaro is committing. From stickers to GIFs to the website itself, every design element has been created to work for everyone. To create a voice so loud that the complaint can’t be ignored. 

The campaign pages are also being launched on a host of platforms from Twitter to Facebook, to ensure that the cause is as accessible as possible so that there’s no excuse not to get involved.

The climate crisis is the single biggest threat that humanity faces but the scale and complexity of climate change can make people feel powerless. By enforcing laws that are already in existence, the people have the power to bring about real, tangible change and to hold Bolsonaro to account. Crimes against nature are crimes against humanity and this campaign by AllRise, backed by 180 Amsterdam aims to make it possible for people to hold others accountable for climate crimes.

To download the full legal and climatological complaint, as well as gain access to sign the petition please click here.