BITE Insight

Takeaway coffee is part of, almost, everyone’s daily routine. But all this coffee produces an excess of waste, approximately 500,000 tonnes of it in the UK each year. And nearly all these used coffee grounds end up in landfill sites, causing massive amounts of pollution.

As consumer awareness grows, so too does the necessity to tackle this problem. The clean technology company bio-bean looks at waste, not as a problem, but simply as a resource in the wrong place. bio-bean recycles used coffee grounds into UK-made bio-fuels that provides a cleaner, greener way for companies to power their businesses, and for people to power their homes.

Studio of Art & Commerce worked alongside bio-bean to create the launch campaign for their first consumer-facing product, Coffee Logs, a sustainable alternative to conventional fuels, that burn hotter and longer than wood.

Bio-bean were recent winners of Richard Branson’s Virgin Voom competition which awarded them £250k of OOH space from JCDecaux. The illustrated campaign is designed to brighten up people’s winter evenings by focusing on the power of the Coffee Log, through digital OOH media and across various social media platforms.