Online greeting card marketplace thortful has launched a new campaign showcasing the individuality of love. A campaign which (rather thoughtfully) runs ahead of Valentine’s Day (14th February).

The campaign underlines the power of putting your cynicism to one side and instead reminds viewers there is a language of love for everyone, regardless of their individual quirks. 

The TV spot showcases a couple using their unique love language; dolphin noises. The quirky campaign successfully thaws even the hardest of hearts and reminds consumers (and lovers) that there is in fact a card for everyone; no excuses for generic Valentines. 

Pip Heywood, Chief Commercial Officer at thortful, said the campaign is designed to punch through the ’sea of sameness’ in the category. This approach lies at the heart of the thortful brand; which offers thousands of unique cards created by small independent designers, alongside an array of  gifts which (hopefully) will go some way in averting the disappointment inevitable in the last minute panic buying of flowers long past their best in petrol stattions across the country. 

“thortful are a unique card and gift company ” says Rob Fletcher, Executive Creative Director at isobel “A company that really gets what the person in the street wants, an emotional connection. We wanted to produce advertising that is as unique and ultimately as thoughtful as thortful are.”

The online marketplace offers thousands of unique cards created by small independent designers, as well as heartfelt gifts. The company was founded and is owned by entrepreneur Andy Pearce, who previously founded PowWowNow.  

The spot launched on Channel 4 and thortful will launch their new ‘really really’ sonic branding, with three different film versions appearing in the same ad break. The wider integrated campaign will then run across broadcast TV, VOD, radio, social and digital channels.  The media is planned by Mostly Media.