At the end of last year we introduced an Insight section to agency showcases.  From those uploaded so far, here are five we think you shouldn’t miss -

What Matters to New Mums?
Ellie Gauci, Head of Planning, PSONA, Mum of twins

First-time parents collectively contribute a whopping £500m to the UK economy each year in preparation for their first child’s birth. That’s a big number, and a big opportunity for brands. And it begs the question, what really matters to new Mums as they prepare for the arrival of their little one? Or ones?

http://www.creativebrief.com/agency/insights/22626/psona

Why Challenger Brands Matter In The Age Of Disruption
Mark Barden, Partner – West Coast, eatbigfish

"Disruption" has become such a buzzword, pervading everything from the hotel industry to mayonnaise marketing, that people have begun to assume that it's the goal of challenger brands. But challenger brands can't let themselves become swept up in the mania for disruption.

http://www.creativebrief.com/agency/insights/22116/eatbigfish

Future Perfect
Michael Roller, Director of Trends, LPK

What’s Landscape Scenario Planning exactly? Consider it a pair of binoculars for your brand. Using a fast and focused merging of strategy, insights, innovation and business planning, this practice will consider multiple versions of tomorrow, then help brands plan accordingly.

http://www.creativebrief.com/agency/insights/23249/lpk

How thinking like a technology company helped transform Domino's
Ben Essen, Executive Planning Director, Iris

Featuring in the January edition of Admap magazine, iris' Executive Planning Director Ben Essen examines how Domino's, the UK's No.1 pizza brand, has reacted to the rise of brands disrupting the food delivery sector.

http://www.creativebrief.com/agency/insights/23741

Making Tech Tangible
By Victoria Falla, Planning Director and Cat Botibol, Creative Chief, pd3

According to Passion Capital, 51% of consumers believe innovation is moving too fast. As the rate of innovation increases, it is crucial that brands educate and engage consumers in order to bring about lasting behaviour change.

http://www.creativebrief.com/agency/insights/23456/pd3