Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
TBWA\London’s Katie Jackson looks back on how 2021 marks some significantly positive shifts for the industry
Katie joined TBWA as Managing Director in April 2019. Prior to that she spent two years at Grey London, running the agency’s flagship account Marks & Spencer whilst heading up their 85 strong Account Leadership department. Having kicked off a career in editorial, Katie stumbled into advertising by chance and started agency life at Leagas Delaney working on Nationwide, IHG and Amnesty International. She has also spent time as a Client, becoming Head of Marketing for luxury womenswear brand ME+EM in 2013, and had stints at RKCR/Y&R and independent agency Brothers & Sisters, where she led the award-winning ‘Bears’ campaign for Center Parcs in 2015 and ran the Carphone Warehouse business.
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