Last week, the most viewed piece of new work on the website was the Lloyds Bank Rebrand by Rufus Leonard.

Rufus Leonard developed the new visual identity for Lloyds Bank uniting the full range of the bank’s activities under a single, dynamic master brand.

For more detailed case studies in the Financial Services sector, take a look at what’s been uploaded to the site here.

Credits for this work

Rufus Leonard

Creative Director – James Ramsden

Strategy Director – Freddie Baveystock

Client Partner – Jo McGrath

Client – Catherine Kehoe, Alex Lane