July 23rd 2020

Why it’s time to change the narrative in thought leadership

Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’

Nicola Kemp

Editorial Director Creativebrief

In a world of few certainties one thing is clear: the industry is on the precipice of a reset moment. From the Coronavirus crisis to Black Lives Matter, building momentum towards change is rising up the agenda.

With this change in sharp focus the BITE team delved into the issue of thought leadership and asked how the industry can step up to ensure a greater diversity of voices are heard.

Here are the key takeaways from the event and a film of the webinar:

Practical tips

Representation Matters: Are you making the best of the talent in your organisation?
Good ideas aren’t down to job title: If you are passionate about something, get it out into the world.
Empower people to speak up and share their ideas: Are you creating a culture where ideas speak louder than job titles?
Done is better than perfect: Are you too busy procrastinating or waiting for the perfect idea?
There is no space for failure here because you can make your own space: self-publishing is key to building your personal brand.