Hot Pick

Topshop invites Gen Z to ‘Date Dash’ through its UK stores

Standing out in the crowded fashion market is never easy but Topshop’s ‘Date Dash’, an online dating show designed to re-write the rules of love, does just that.

Izzy Ashton

Assistant Editor, BITE

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Topshop

Topshop used to be a youth fashion brand, but Gen Z simply aren’t shopping there. It has lost touch with its younger audience. Virtue’s task was to make the brand visible, valued and relevant to this new audience.

Agency:
VIRTUE - The Agency Born From VICE,

Disciplines

Advertising/Creative

Sector

Fashion

Related Tags

Fashion