Curry’s celebrates its real-life in-store tech experts in its first campaign since merger

The UK’s largest electrical retailer has teamed up with AMV BBDO to launch a new integrated campaign celebrating Currys as the home of tech expertise

Holland & Barrett creates a new wellness hub for the local community

Hubs like Holland & Barrett’s arguably signify the retail concepts of the future, stores that are not simply for purchasing but that can totally immerse the shopper in the brand’s world.

The high street store is dead; long live the ‘design hub & event space’

Instead of trying to save an old-fashioned high street that is no longer relevant, it’s up to retail brands and their agencies to listen to their customers and offer the products, services and experiences they want.

It’s the end of the road for boring retail

From online to offline, experiences are taking precedence over product. An engaging, unique experience can cement a brand as part of a consumer’s lifestyle rather than just a retail exercise.

The Future of Shopping