Grey London

London https://www.grey.com/en/uk

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design

About

Grey’s mission is to create ideas that drive influence and deliver growth. We’re building the most influential brands of the next decade with Famously Effective ideas. We are experts in creating long lasting, truly end-to-end solutions which are able to live and endure up and down the full spectrum of brand, customer and employee experience. These ideas grow our clients’ businesses and drive their brands forward.
More than just our tagline, Famously Effective is a shared global philosophy that has guided everything Grey has done since our founding more than 100 years ago. Behind it sits a tried and tested formula which allows us to identify the brand levers we need to pull to grow our clients’ businesses and forensically measure the impact/ROI of our work.



Connect


People


Clients

New Work

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New Work

PETA

By Grey London

British farming likes you to imagine green pastures and idyllic barnyard scenes of years gone by but we draw attention to the fact this this isn’t the case. We created a dark but humorous look at the realities of where our pork comes from.

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New Work

Aquafresh

By Grey London

Research from Haleon UK revealed that 1 in 2 children are self conscious about their teeth. Our campaign challenges the idea that teeth have to look aesthetically pleasing to be healthy. We want to make oral health fun and empower children to feel more confident.

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New Work

Sky Bet

By Grey London

A new long term brand platform for Sky Bet, marking a strategic shift from focussing on the betting experience, towards prioritising the modern fan experience. The campaign demonstrates their commitment to putting the football fan at the heart of everything they do.

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New Work

Vodafone TV Play

By Grey London

The launch of TV Play is a huge moment for the brand, landing them a player in the crowded home entertainment space. To do this with credibility, we needed to show up with the same cinematic gravitas that audiences expect from their entertainment, but with a fun twist.

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New Work

Sky Bet AccaFreeze

By Grey London

'Sky Bet AccaFreeze' is a exciting new product offering demonstrating Sky Bet's commitment to pushing the boundaries of the betting industry, introducing a unique, market-first feature to the world. This launch is the first campaign we have delivered since being appointed.

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New Work

Pringles

By Grey London

We have adapted and remade the famous 'Can Hands' Super Bowl ad for the European market. Pringles is a “playful” brand and this campaign demonstrates that characteristic. We hope fans across Europe will relate to this campaign and hopefully it will make them laugh.

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New Work

Bank of Ireland

By Grey London

In this new campaign we showcase the Youth Financial Literacy Programme to raise awareness and participation. The ad takes viewers into a rich journey through the world of 80s and 90s educational nostalgia but highlights the importance of learning good financial habits.

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New Work

Pringles Multigrain

By Grey London

Our latest campaign latest ad features the new multigrain crisps and a rockstar hamster, which have more in common than you might think. A fun and surprising campaign that is sure to spark curiosity and trial.

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New Work

Volvo

By Grey London

This new campaign is the first step in a new era for Volvo as they utilise their new brand platform “For Life” and reposition how they talk about safety.

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New Work

Very.co.uk

By Grey London

Too early for Christmas ads? Never. Very, is the first UK brand to release it's festive campaign - on October 13th. After all, Christmas isn’t just one day, it’s lots of days.

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New Work

Vodafone GigaHome

By Grey London

A multi-platform campaign to launch new connected home product, GigaHome. The campaign will run across TV, VOD, OOH, radio, social & digital. David Reviews called it "A beautiful addition to a lovely canon of work by Grey London for the Irish mobile phone network"

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New Work

Bowers & Wilkins

By Grey London

Bowers & Wilkins most advanced headphone yet, the Px8 has launched. And with it the second instalment of our Hear True campaign. Bringing people closer to their favourite musicians and what sits behind their artistry. Working this time with the effervescent Moses Boyd.

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New Work

Autry

By Grey London

Marking the opening of the 2022 USOpen finals and paying homage to tennis legend Bob Lutz on his 75th birthday. 2 films showcase the inspiration behind the sneaker design, highlighting Lutz’s career using archive footage & draws attention to how his legacy is often unacknowledged

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New Work

Vodafone Ireland

By Grey London

The new new multi-platform campaign for Secure Net, Vodafone's new digital protection product, sees teenager Aidan navigating his way through the first day of school highlighting how daunting new experiences can be.

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New Work

Pringles

By Grey London

Did you know, before the internet, players shared computer games using the sound of binary code loaded onto a system called the ZX Spectrum? In memory of old-school gaming, Pringles has shared an 8-bit depiction of a Pringles chip, created using the sound of binary code.

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New Work

Fidelity

By Grey London

In the new spot, ‘Overload’, the benefit of Fidelity’s guidance tools and advice for investors of all levels are brought to life. The ad focuses on the way people feel about the choices they have to make, and recreates the relief experienced when you have a simple solution.

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New Work

Pringles

By Grey London

In its first global brand refresh in more than 25 years, Pringles goes back to where it all began in this "Mind popping" campaign. The playful ad puts forward the fun theory that humans evolved solely to enjoy the crisp, with our opposable thumbs there to pop open the cans!

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New Work

Itty Titty Stickies

By Grey London

Itty Titty Stickies aim to encourage people to place the quirky boob-themed stickers on their contraceptive pill packs as a visual reminder to also check their breasts when taking the pill. 64% of women aged 18-35 years old are not are not checking their chests regularly.

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New Work

Marks & Spencer

By Grey London

We brought Percy Pig to life for the fist time ever in our new Christmas ad for M&S. The campaign launched with a 60 second ad following a social campaign to tease the voice of Percy #whoispercypig. Another 7 ads showing Percy exploring different food are due for release soon.

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New Work

Very.co.uk

By Grey London

Very kicked off Christmas TV campaigns with 85 days still to go! ‘Very Best Excuses’ highlights Christmas as the ultimate excuse to get away with almost anything and targets consumers who like to plan ahead for the festive period.

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New Work

A partnership with charity, Brook

By Grey London

It’s illegal to flash someone IRL, so why not online? We partnered with Brooke in a campaign to make unsolicited nudes illegal. Look out for dick pics across London, scan the QR code and you're asked to tweet your MP to change the law and make cyberflashing a criminal offence.

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New Work

Pringles

By Grey London

Our multinational campaign for Pringles encourages a summer of fun. While there is still much uncertainty around what the remainder of summer 2021 has in store, our new global campaign is set to inspire us to make the most of it - whatever happens.

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New Work

Pringles

By Grey London

To make Pringles gamers’ snack of choice, we connected gamers with Pringles and their gaming worlds in a new way. Tempted by the taste of Pringles, we took a real character out of a real game and brought him into the real world - Frank the zombie!

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New Work

Lucozade

By Grey London

World Heavyweight Boxing Champ Anthony Joshua has been working with Lucozade Sport to market his first sports drink with the brand – Fruit Punch.

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New Work

Marks & Spencer

By Grey London

Marks & Spencer resurrects its "This is not just food, this is M&S Food" slogan, with a playful twist on the original ad. This modern version features seductive tones from people of all walks of life and tantalising slow-motion videography.

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New Work

Goodfella's

By Grey London

Goodfella’s is returning to TV for the first time in three years with a campaign that aims to boost perceptions of the frozen-pizza brand by introducing a family matriarch character who acts as its "arbiter of quality".

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New Work

Volvo

By Grey London

In a collaboration between Grey London & the award-winning illustrator Jago Silver, Volvo release a book that tells the story of a boy called Jack who loves the ocean but wakes up one day to discover it has completely disappeared.

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New Work

The UN

By Grey London

The People's Seat is a new UN campaign that allows people from around the world to watch and have their voices heard during the climate summit COP24, held in Poland from 2-14 December.

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New Work

Marks & Spencer

By Grey London

Real people talk about their M&S Christmas food favourites, and why they make Christmas special.

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New Work

Marks & Spencer

By Grey London

Holly Willoughby and David Gandy star in Marks & Spencer's clothing & home Christmas campaign.

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New Work

Marks & Spencer

By Grey London

M&S unveils "must-have" items across womenswear, menswear, kidswear, home and beauty.

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New Work

Volvo

By Grey London

65% of families are non traditional. Volvo wanted to celebrate this in an innovative way.

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Birds Eye

By Grey London

Our latest work highlights the winning feeling of a Birds Eye dinner for families.

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Lucozade Energy

By Grey London

In our latest work for Lucozade, we reimagine the greatest upset story ever told.

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New Work

McVitie's

By Grey London

McVitie’s shows how the simple act of sharing a biscuit has the power to bring people together.

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New Work

Lucozade Energy

By Grey London

After 20 years, Lucozade partners up with Lara Croft again to launch "Energy Beats Everything" spot.

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New Work

Birds Eye Fish Fingers

By Grey London

With the brand idea, ‘Live Simple’ Birdseye take a fresh approach to their trademark fish products.

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New Work

Marks & Spencer

By Grey London

Our tale of true Christmas spirit with our favourite Paddington Bear.

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New Work

Bose

By Grey London

No matter what you are experiencing or listening to, emotional moments are intensified with Bose.

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New Work

Bose

By Grey London

No matter what you are experiencing or listening to, emotional moments are intensified with Bose.

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New Work

Volvo

By Grey London

Volvo & Sky Atlantic present the true story of the virtuoso that the world never heard.

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New Work

Volvo

By Grey London

Volvo & Sky Atlantic present a story of one man's dream to build a farm at the bottom of the ocean.

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New Work

Marks & Spencer

By Grey London

M&S Spend it Well food spot celebrates the power of food to move you emotionally.

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New Work

Marks & Spencer

By Grey London

‘Spend it Well’ is designed to inspire and enable people to make every moment special.

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Lucozade

By Grey London

Building on the Lucozade's Made to Move platform, a tribute to the life story of Anthony Joshua.

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New Work

Lucozade

By Grey London

You were made to move and Lucozade Sport was made to help you.

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New Work

Bose

By Grey London

Dancer Maëva Berthelot moves alone through the quiet and empty streets of London for Bose.

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New Work

Team Refugee

By Grey London

Grey London & SomeSuch tell the story of Team Refugee. The first ever Refugee Olympic Team.

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New Work

HSBC Commercial Banking

By Grey London

An extraordinary film which depicts a man’s journey through life via glimpses of pivotal moments, all set in a lift.

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New Work

Vodafone

By Grey London

Breakdancing schoolboys take centre stage in our 4G Spotify Premium push for Vodafone UK.

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New Work

Oaty Breakfast Breaks

By Grey London

A flying squirrel launches our latest spot for McVitie’s - part of the iconic Sweeet™ campaign.

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New Work

The Sun

By Grey London

Set to Love Hurts, by Nazareth, we engage and sympathise with the heart ache fans have to endure when things don't quite go to plan.

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New Work

Vodafone

By Grey London

Reminding punters that there are some activities that are best enjoyed in the privacy of their own homes.

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New Work

Scope

By Grey London

Many people feel awkward interacting with disabled people. Use our tips to end the awkward.

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New Work

Scope

By Grey London

Many people feel awkward interacting with disabled people. Use our tips to end the awkward.

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New Work

Lucozade

By Grey London

Lucozade Energy partners with Sony Records rising star, Dominique Young Unique, as part of 'YES' moment activity.

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New Work

McVitie's - Chocolate Digestives

By Grey London

McVitie's 'sweeet' by Grey London

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New Work

The Sunday Times

By Grey London

The Sunday Times "Incredible Edibles Ultimate Cookbook" by Grey London.

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New Work

Schwartz

By Grey London

An audio visual installation in association with Schwartz Flavour Shots and Grey London.