July 24th 2020

Why Born Free and ENGINE turned to real voices in lockdown

A new campaign highlighting the plight of animals in captivity shines a light on the power of lived experiences and real voices in advertising.

Nicola Kemp

Editorial Director Creativebrief

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Why Born Free and ENGINE turned to real voices in lockdown

Nicola Kemp

Related Tags

Users who viewed this article also looked at:

YouTube levels up creator partnerships with social series

Why your talent strategy is your distinctive growth strategy

Why the future of influence is real life, not viral

Could AI agents be the ultimate activists?

The 2026 Creative Equals RISE Trend Report is live

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