Decade of devotion: keeping the spark alive between agency and brand
As Truant and Royal Caribbean enter their tenth year of working together, Truant founder Chris Jefford explores what it takes to keep the spark alive
Chris Jefford
CEO & Co-Founder Truant
About
Chris is CEO and Co-Founder of Truant, one of the most unique, independent award-winning creative agencies in the UK. He has worked at the intersection of media, creativity and technology for 20 years, working both client and agency-side before launching Truant in 2012, a new era agency specialising in getting clients cultural attention through advertising and music. Current clients include PizzaExpress, PepsiCo, and Royal Caribbean International.