Chris is CEO and Co-Founder of Truant, one of the most unique, independent award-winning creative agencies in the UK.
He has worked at the intersection of media, creativity and technology for 20 years, working both client and agency-side before launching Truant in 2012, a new era agency specialising in getting clients cultural attention through advertising and music. Current clients include PizzaExpress, PepsiCo, and Royal Caribbean International.
As Truant and Royal Caribbean enter their tenth year of working together, Truant founder Chris Jefford explores what it takes to keep the spark alive
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Truant’s Chris Jefford urges the industry to think more strategically about the uses of AI
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