How to draw on Britain’s (brand) new era of trust
At a time of crisis attitudes to trust are changing and brands have an opportunity to connect with consumers
Isabelle James
Planning Director Wavemaker UK
About
Isabelle James is a Planning Director at Wavemaker. Experienced in delivering integrated campaigns with real-business results, she has led multiple award-winning campaigns for UK government and commercial clients. Currently, Isabelle works predominantly on Merlin Entertainments, leading strategic planning across the 27 attractions and theme parks.